Duke Basketball is crazy - arguably the best program in the modern era
As a Duke student that has camped out for weeks (along with thousands of other students) in the North Carolina winter to get into the UNC game the last two years, I can say that being part of the Cameron Crazies at the Duke-UNC game is an experience unlike anything else.
Duke Basketball plays a large part in the Duke culture; it is something the entire campus rallies around, no matter your background. Experiences like tenting in K-Ville set Duke apart from other schools, and create a sense of school pride not found at many other colleges.