Alex Hui Bon Hoa was born and raised in Hong Kong. After graduating from New York University with a Bachelor degree in Psychology and Creative Writing, he spent a year mentoring impoverished college students in China where he discovered his passion in helping students achieve their academic aspirations. He returned to Hong Kong and worked with middle and high school students as an admissions counselor to gain acceptances to top US boarding schools and universities including Stanford, UPenn, Cornell, Emory University, USC, NYU, the UCs and more.

After working with children of all ages who come from different cultural backgrounds, Alex knows that forming a close connection and building positive rapport with students is the pathway to success. All of his students regard him as not only a mentor they can depend on, but also a big brother they can turn to for support and advice. Some may say the journey is faster if we go alone, but Alex inherently believes that we can go much further if we go together.