Our story

Whatever you are striving for, Crimson is here to connect you to success.

Crimson Education was founded to supercharge students' ability to get accepted into the world's most competitive universities. Since 2013, we have helped students around the world to secure 193 Ivy League offers, 57 Oxbridge offers and over USD$67M in scholarships and financial aid.

Crimson now operates in more than 24 cities and embodies the ethical and social responsiblity of the International and National Associations of College Admissions Counseling (IACAC & NACAC). Our success and growth is due to the outstanding Crimson students across the globe who understand the value of having an admission strategy to get into the world’s best universities. In 2019 alone, students secured 60 offers to Ivy League universities alone and 160 offers to Oxbridge and the Russell Group.

We pride ourselves on the quality and discipline of our advisors and tutors. The Crimson network is expansive, with more than 2,400 tutors situated around the world.

When you work with Crimson the approach is simple, we strive to help students gain admission to the best universities in the world by building personalized and strategic roadmaps based on each student's academic ambitions through hands-on mentoring and support every step of the way.

Whatever you are striving for, Crimson is here to connect you to success.

Crimson in the Community

Our commitment to the wider education community has seen us launch a series of initiatives aimed at helping students gain better access to information and university pathways. These include:

The Te Ara a Kupe Beaton Scholarship in New Zealand, which has successfully seen indigenous students gain access to world class universities, including Mount Holyoke College with full financial aid.

We are proud partners with the charity, Educate The Children (ETC) in Kenya, backed by Richard Branson, which sees Crimson provide educational tutoring and resources to the only girls high school in the Masai Mara.

The Crimson Youth Fund is a program we are especially proud of, designed to help brilliant students around the world fund their extracurricular activities.

Further, over the past 5 years we have helped our students secure over USD $68 million in scholarships and/or financial aid.

In addition to these initiatives, the Crimson YouTube channel which we continue to feature premium content on has more subscribers than any other college admissions channel in the world. It currently has 115K subscribers, 14 million views, and over 40 universities featured thus far.

A snapshot of the Crimson family


San Francisco, USA & Auckland, NZ

CEO & Co-founder


San Francisco, USA & Auckland, NZ

COO & Co-founder


Boston, USA

Head of Service Development


Moscow, Russia

Country Manager, Russia and Kazakhstan


Cambridge University

UK Application Mentor


Auckland, NZ

Academic Tutor


Auckland, New Zealand

Senior Consultant

Vee Nis

NYU Abu Dhabi

Academic Tutor

Anjali Bhatia - Country Manager, U.S. and Canada
Anjali Beheshti

San Francisco, USA

Country Manager, U.S. and Canada

Carina Cunha - Country Manager, UK and Switzerland
Carina Cunha

London, UK

Country Manager, U.K. and Switzerland


São Paulo, Brazil

Country Manager, Brazil


University of Queensland

Academic Tutor


Harvard University

US Application Mentor


Oxford University

UK Application Mentor


University of Auckland

Academic Tutor

Soraya Beheshti - Country Manager, UAE
Soraya Beheshti

Dubai, UAE

Country Manager, UAE


University of Sydney

Academic Tutor


Harvard College

US Application Mentor



Standardised Test Tutor


University of Auckland

Academic Tutor

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